Hey friends and welcome back! Early in April, Pier 94 in New York hosted an event for makeup artists around the world. The event is the International Makeup Artist Trade show, also known as the IMATS. Being the makeup addict that I am, I could not miss this event! The IMATS is one of the first events of its kind. This event is specifically for makeup artists around the world. There are lists of very popular and well known vendors in the makeup industry for both fashion and film that all take part in this event. All ticket holders can shop their products at discounted prices (thats the fun part)! There is also a makeup museum at the event with masks and props that are used in film and television. Many of the exhibitors hold classes at different times throughout the event. The IMATS is a three day event with the first day being for pro card members.
This was my third year attending this event and I must tell you, it was the BUSIEST year. There were a few new vendors at the event this year. Two of the most anticipated vendors were Sigma Beauty and Lime Crime. The lines for these two exhibitors were CRAZY long!!! When I say crazy, I mean two hours long! Did I wait in line? You bet I did! This is the first year that these vendors attended IMATS in NYC. This was my first time playng with the products in person before purchasing. I will say, it was well worth the two hour wait for these products (Reviews to come ASAP).
The whole pier was packed full of exhibitors and classes. If you were tired from standing on line, you could sit and watch professionals do makeovers on models to look either prom ready, or become zombified. You can also take a look at the museum and meet some of the artists whos work is displayed.
IMATS has lately been known as BEAUTY BLOGGER CENTRAL (hence why I was there). You walk around and realize you are shopping next to your favorite youtuber. Some exhibitors hold meet and greets with some of their affiiliates which is pretty fun. Nicole Guerriero, Jaclyn Hill and Carli Bybel were all working with sigma beauty and all looked FIERCE! I did not get to meet Nicole and Jaclyn but they seemed so sweet and were STUNNIING! I did, however get to meet Carli and her “buppa” Brett twice! Carli also did a meet and greet with velour lashes (you know I love me some Velour). Carli and Brett were both GORGEOUS and if you think they seem nice in their videos, they are TEN TIMES nicer in person. Brett walked the whole line stopping to talk and say hi to everyone. He even spoke to Phil for a while (I forsee a bromance).Carli greeted everyone with her arms wide open and ready for a big hug. She was truly a sweetheart. It was amazing how they took their time to meet everyone that waited. They are both such HUGE inspirations for me as blogger and it was truly special for me to meet them!
I also met an AWEOME young lady by the name of Rachel. She is an up and coming youtuber and such a sweet young lady. Phil and I spent most of our day on line with Rachel and her supportive mother. We discussed lots of beauty trends, what we were going to purchase and who we were looking forward to meeting. We got along SO well. Who knows, maybe we will do a collab? For now, check out her youtube channel, her name is Arleighbeauty and she’s got tons of great reviews!
If all of this sounds amazing, its because it was. I would totally suggest attending an IMATS anywhere near you! Its such a great experience and so worth your time! Expect product reviews to come up here shortly! If any questions or comments, feel free to ask!!
Until we meet again,
Yesie Marie ❤